Thursday, August 09, 2007

Pepsi does some serious localization in it's marketing~

While sitting outside of the Library a while back, taking a rest and enjoying a lull in the incredibly hot and humid weather, I noticed that the labeling on my Pepsi bottle was... well... certainly nothing I've ever seen in NYC.

I'm trying to think of some of my friends or perhaps a policeman in Manhattan... or better yet, perhaps my old boss (worked on a farm when I was much younger) sitting back and clutching a cold bottle with this fine young... eh... "pretty" boy on the side, staring back at him. :D


  1. WHAT the...? I so did not need to see that. :-O

  2. Ha ha ha... I can understand... I don't know why, but this kind of image of males is quite popular and mainstream in Asia, from what I can tell...

    Something of a pretty face man, nothing like what we might be used to...

    A bit odd for me~

  3. Somehow I'm actually not shocked by this. Though, it would still be hilarious to see someone like my scoutmaster holding a bottle. 8-)

  4. Ha ha ha... I hadn't thought of that scenario... a bunch of grown men camping in the woods with this bottle in each hand... lol... not so fitting.